As human beings, naturally, we would rather choose our own preferences instead of being told what we need. Because of this, it makes sense why customers prefer to buy something they want/need versus being sold. A great way to introduce an aftermarket product/service into the customer’s lives is getting the customer involved and hands-on with the F&I presentation. Today’s world of smartphones, tablets and voice-activated cars leave many consumers in demand to live in a complete tech world. It’s no wonder why customers become disengaged while watching your paper menu presentation of aftermarket products. Nowadays, this traditional presentation looks dated, and it’s simply not effective to today’s customer.
What’s the F&I industry to do? Luckily, there is good news for you! There are a plethora of modern platforms available on the market to affectedly increase customer interest when presented F&I products.