Dealers Optimize Your Google Campaign Keywords For The Right Consumer Moments
Google classifies car shopping and into five basic structures.
- Which Car Is Best?
- Which Is Right For Me?
- Can I Afford It?
- Where Should I Buy It?
- Am I Getting A Good Deal?
In the Which Car Is Best phase the shoppers are unsure of what make or model they want to purchase. As a dealer, this isn’t part of the buying funnel you want to advertise in. The manufacturer websites are typically going to be competing for these shoppers. Example searches might be something like “what’s the best minivan,” “best SUV for families with two car seats and dog” or “safest four door sedan.” Additional example keywords that customers use during this phase are fairly generic terms like are 2018 Ford, Buick Encore Review, and New Jeep Wrangler.