Dealers Optimize Your Google Campaign Keywords For The Right Consumer Moments

Google classifies car shopping and into five basic structures.

  1. Which Car Is Best?
  2. Which Is Right For Me?
  3. Can I Afford It?
  4. Where Should I Buy It?
  5. Am I Getting A Good Deal?

In the Which Car Is Best phase the shoppers are unsure of what make or model they want to purchase. As a dealer, this isn’t part of the buying funnel you want to advertise in. The manufacturer websites are typically going to be competing for these shoppers. Example searches might be something like “what’s the best minivan,” “best SUV for families with two car seats and dog” or “safest four door sedan.” Additional example keywords that customers use during this phase are fairly generic terms like are 2018 Ford, Buick Encore Review, and New Jeep Wrangler.

Car Dealers Are You Advertising On Facebook?

Facebook and Instagram now account for 20% of all mobile phone usage. In a world where American consumers spend about five hours a day on their smartphones, this equates to about an hour a day on two of Facebook’s products! This is a great opportunity for auto dealers (as well as RV and powersports centers) who are moving their advertising budgets to online spend and maybe only doing Google search ads right now.

Dealers Do You Have Google My Business Turned On?

Search engines have gotten very smart over the past couple decades. So more than likely if your car dealership, motorcycle store or RV Shop has been in business for a while it will show up in Bing, Yahoo and Google when customers search for your business name or related keywords and even better show its location on a map.

However, you can take your business listing to the next level by signing up for Google’s free My Business service. With Google My Business (GMB) you can make sure your listing stands on Google Search and Maps out when customers look online. Read more