Entries by Christine Bianco

Facebook Ad Funnel For Car Dealers

There’s a simple three part ad funnel for Facebook marketing. Utilizing these three pieces will help you target and retarget the consumers you want to reach and help optimize your conversions and costs on Facebook. Create Demand Drive Consideration Close The Deal Let’s Create Some Demand:

How Your Dealers Can Avoid the Biggest Mistakes in Negotiating

As an agent, it’s up to you to ensure your dealerships’ sales teams are 100% confident in their sales approach to customers. Too many times there have been situations where a customer has given a firm commitment to purchase, and yet the sales team will have lost the deal once the paperwork is pulled out […]

Digital F&I: 2016 is the Year to Adapt

This past year, more than ever, technology influences for F&I practices have never been so strong. Since the rise of the Internet in the early 1990s, the industry has adopted e-contracting, e-rating, and e-menus as every day F&I processes to speed up customer delivery. Many F&I services are moving 100% online including, but not limited […]