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Author Archive for: Christine_Bianco
About Christine Bianco
This author has yet to write their bio.Meanwhile lets just say that we are proud Christine Bianco contributed a whooping 47 entries.
Entries by Christine Bianco
Google classifies car shopping and into five basic structures. Which Car Is Best? Which Is Right For Me? Can I Afford It? Where Should I Buy It? Am I Getting A Good Deal? In the Which Car Is Best phase the shoppers are unsure of what make or model they want to purchase. As a […]
There’s a simple three part ad funnel for Facebook marketing. Utilizing these three pieces will help you target and retarget the consumers you want to reach and help optimize your conversions and costs on Facebook. Create Demand Drive Consideration Close The Deal Let’s Create Some Demand:
So while Facebook has been taking some heat lately over data sharing issues, it’s not going away. In fact Google and Facebook’s advertising are growing quickly (+103%!) at the expense of other digital platforms. They have the largest audiences and in a world of limited time and resources advertisers can only manage so many locations. The […]
Facebook and Instagram now account for 20% of all mobile phone usage. In a world where American consumers spend about five hours a day on their smartphones, this equates to about an hour a day on two of Facebook’s products! This is a great opportunity for auto dealers (as well as RV and powersports centers) […]
Search engines have gotten very smart over the past couple decades. So more than likely if your car dealership, motorcycle store or RV Shop has been in business for a while it will show up in Bing, Yahoo and Google when customers search for your business name or related keywords and even better show its […]
Depending on the situation, it’s easy to lose anything with just one move. You can lose your way with one wrong turn, lose your money on one game of blackjack, and lose your cool from one bad play by your favorite football team. Unfortunately, losing a loyal customer for life is just as easy when […]
As an agent, it’s up to you to ensure your dealerships’ sales teams are 100% confident in their sales approach to customers. Too many times there have been situations where a customer has given a firm commitment to purchase, and yet the sales team will have lost the deal once the paperwork is pulled out […]
As human beings, naturally, we would rather choose our own preferences instead of being told what we need. Because of this, it makes sense why customers prefer to buy something they want/need versus being sold. A great way to introduce an aftermarket product/service into the customer’s lives is getting the customer involved and hands-on with […]
This past year, more than ever, technology influences for F&I practices have never been so strong. Since the rise of the Internet in the early 1990s, the industry has adopted e-contracting, e-rating, and e-menus as every day F&I processes to speed up customer delivery. Many F&I services are moving 100% online including, but not limited […]