Launch a New F&I Culture at Your Powersports Dealership for 2016

1_11With 2016 in full swing, now is the time to implement your business plan for maximum profitability. One of the most essential contributors of your powersports dealership’s success is the F&I department. To ensure success in this important sector of your dealership, don’t simply think of F&I as another department. This year, consider establishing a culture of F&I throughout your entire dealership.
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Building Your Agency for 2016

Building Your Agency for the FutureBeing an agent today isn’t the same as it was 10 years ago. Franchise dealers declined almost 24% during 2000-2007. The local Mom and Pop car dealership that was once the backbone of independent agents has been falling by the wayside, and unfortunately this trend is speeding up. Today, dealers are facing new challenges and are far more complex than ever, and their need for outside help is greater than ever.
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6 Ways to Help Your Dealers Sell More in 2016

6 Ways to Help Your Dealers Sell More in 2016With 2016 only weeks away, you’re probably looking for creative ways to ensure 2016 is your best year yet. Since revenue will always be a huge marker of success, another goal of yours should be to find new ways to help your dealers and F&I managers turn obstacles into more product sales. As an agent, it’s you job to offer guidance when needed and think outside the box to make every dealer successful. To get your “professional” New Year’s resolution started, below are six surefire ways to help your dealers sell more in 2016.
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Perfect Your Dealer’s Digital Marketing for 2016

Perfect Your Dealer’s Digital Marketing for 2016The National Automobile Dealers Association claims that sales of new vehicles will hit a record high of 17.6 million in sales in 2016. With these projections in mind, it’s impeccable that your operation is prepared to reach these record sales. A good first step toward preparing your dealership for the New Year is in your digital marketing strategy. If the terms “pay-per-click,” “click-through-rate” and “cost-per-click” are a foreign language to you, don’t be thrown off by them! Follow these principles in building your digital marketing foundation to make the most out of your digital marketing in 2016!
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Last Minute Holiday Season Promotions Through Social Media

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It’s the most wonderful time of the year! With all of this holiday cheer in the air, now is the best time to start promoting your powersport dealership’s upcoming holiday sales and events. If your dealership isn’t utilizing the power of social media, now would be the best time to start! With e-commerce growing substantially each year, especially this time of year, online sales are expected to show an 8-9 percent increase compared to last year’s holiday shopping frenzy. It’s crucial to use your social media sites to capture holiday buyers for sales. Below are some of the most popular social media platforms with step-by-step explanations on how to use each one to spread the word about your dealership promotions the jolliest way possible! Read more

The Best of Both Worlds: Bridging the Salespeople Generation Gap

11_19Tension between generations is very prominent in our society, especially in the workplace. In virtually every dealership, there always seems to be an internal battle between seasoned salespeople who are accustomed to sales boards and persistent closing skills and the tech-savvy “newbies” who only know non-aggressive sales tactics and email-quoting. Read more

Misleading Auto Advertising: How to Keep Your Dealership’s Message Clear

11_12Advertising is an essential part of any business’ success, especially in today’s market. With all of the buzz that consumers are getting exposed to on a daily basis, your dealerships need to work twice as hard to catch potential customer attention with a variety of advertising mediums. Regardless whether you use newspapers or the Internet to promote your business, dealers have the responsibility to comply with the state and federal truth-in-advertising laws. For those dealers who engage in deceptive advertisements, the result can be crippling. If a dealer is in violation of state/federal advertising laws, you could be responsible for paying penalties up to $2,000 per advertising violation. Tack on attorney fees and your deal could be looking at hundreds of thousands of dollars in costs just for one deceptive advertisement! Read more

Help Customers Survive Holiday Shopping at Your Dealership

10_15Even though the “most wonderful time of the year” is only weeks away, many people dread this season more than a trip to the dentist. The impatient shopping crowds, countless calorie-packed parties and endless spending on gifts are all factors that go against the whimsical Christmas spirit during the holiday season. Needless to say, the Holiday shopping season can be hectic for even the jolliest of people, no matter what they’re searching for. Read more

Reshape the Customer Experience at Your Dealership Before 2016

Reshape the Customer Experience at Your Dealership Before 2016With the holiday selling season only weeks away, now is the best time to perfect and redesign your showroom environment to enhance customer experience. Below are five surefire ways to reshape the buying experience at your dealership.
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Your Dealers Need to Think Like a Customer

Your Dealers Need to Think Like a CustomerIt’s a fact that successful company leaders have a crystal-clear understanding of their customers. After all, it’s the basis of why a company even exists; it’s the base of a company’s vision and strategy. If you could listen to your customers, they hold the key for everything you need to know to offer the best products and services to grow a successful business.
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