Dealers Optimize Your Google Campaign Keywords For The Right Consumer Moments

Google classifies car shopping and into five basic structures.

  1. Which Car Is Best?
  2. Which Is Right For Me?
  3. Can I Afford It?
  4. Where Should I Buy It?
  5. Am I Getting A Good Deal?

In the Which Car Is Best phase the shoppers are unsure of what make or model they want to purchase. As a dealer, this isn’t part of the buying funnel you want to advertise in. The manufacturer websites are typically going to be competing for these shoppers. Example searches might be something like “what’s the best minivan,” “best SUV for families with two car seats and dog” or “safest four door sedan.” Additional example keywords that customers use during this phase are fairly generic terms like are 2018 Ford, Buick Encore Review, and New Jeep Wrangler.

Facebook Ad Funnel For Car Dealers

There’s a simple three part ad funnel for Facebook marketing. Utilizing these three pieces will help you target and retarget the consumers you want to reach and help optimize your conversions and costs on Facebook.

  1. Create Demand
  2. Drive Consideration
  3. Close The Deal

Let’s Create Some Demand:

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What Should My Car Dealer Be Spending On Facebook Advertising?

So while Facebook has been taking some heat lately over data sharing issues, it’s not going away. In fact Google and Facebook’s advertising are growing quickly (+103%!) at the expense of other digital platforms. They have the largest audiences and in a world of limited time and resources advertisers can only manage so many locations. The inevitable duopoly of Google and Facebook controlling content and advertising audiences is here to stay for a while so if you’re not on Facebook now, you should be.

According to NADA the average dealer spends about $64,000 per month on all advertising. Depending on your market, you should be spending at least half of that now in digital advertising (latest Google stats say 45%-75% should be digital).
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Car Dealers Are You Advertising On Facebook?

Facebook and Instagram now account for 20% of all mobile phone usage. In a world where American consumers spend about five hours a day on their smartphones, this equates to about an hour a day on two of Facebook’s products! This is a great opportunity for auto dealers (as well as RV and powersports centers) who are moving their advertising budgets to online spend and maybe only doing Google search ads right now.

Dealers Do You Have Google My Business Turned On?

Search engines have gotten very smart over the past couple decades. So more than likely if your car dealership, motorcycle store or RV Shop has been in business for a while it will show up in Bing, Yahoo and Google when customers search for your business name or related keywords and even better show its location on a map.

However, you can take your business listing to the next level by signing up for Google’s free My Business service. With Google My Business (GMB) you can make sure your listing stands on Google Search and Maps out when customers look online. Read more

Steer Clear from Losing Loyal Customers for Life

Losing customers for lifeDepending on the situation, it’s easy to lose anything with just one move. You can lose your way with one wrong turn, lose your money on one game of blackjack, and lose your cool from one bad play by your favorite football team. Unfortunately, losing a loyal customer for life is just as easy when they endure one bad experience at your dealership, resulting in loss of sales and commission. Avoid these unnecessary ways to lose your loyal customers for life and put your powersports dealership back on the road to success.
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How Your Dealers Can Avoid the Biggest Mistakes in Negotiating

How Your Dealers Can Avoid the Biggest Mistakes in NegotiatingAs an agent, it’s up to you to ensure your dealerships’ sales teams are 100% confident in their sales approach to customers. Too many times there have been situations where a customer has given a firm commitment to purchase, and yet the sales team will have lost the deal once the paperwork is pulled out and the negotiating begins. No sales team is perfect, but there are ways to work around the three most common and costliest mistakes they can make while working a deal.
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How Customer Engagement Increases Aftermarket Product Interest

How Customer Engagement Increases Aftermarket Product InterestAs human beings, naturally, we would rather choose our own preferences instead of being told what we need. Because of this, it makes sense why customers prefer to buy something they want/need versus being sold. A great way to introduce an aftermarket product/service into the customer’s lives is getting the customer involved and hands-on with the F&I presentation. Today’s world of smartphones, tablets and voice-activated cars leave many consumers in demand to live in a complete tech world. It’s no wonder why customers become disengaged while watching your paper menu presentation of aftermarket products. Nowadays, this traditional presentation looks dated, and it’s simply not effective to today’s customer.

What’s the F&I industry to do? Luckily, there is good news for you! There are a plethora of modern platforms available on the market to affectedly increase customer interest when presented F&I products.
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Digital F&I: 2016 is the Year to Adapt

Digital F&IThis past year, more than ever, technology influences for F&I practices have never been so strong. Since the rise of the Internet in the early 1990s, the industry has adopted e-contracting, e-rating, and e-menus as every day F&I processes to speed up customer delivery. Many F&I services are moving 100% online including, but not limited to, applying for credit, find a vehicle quote, get finance/lease rates, compare trade-in values and purchase aftermarket products. The bottom line is that the there’s no time like the present to incorporate digital F&I practices into your dealership.
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Launch a New F&I Culture at Your Powersports Dealership for 2016

1_11With 2016 in full swing, now is the time to implement your business plan for maximum profitability. One of the most essential contributors of your powersports dealership’s success is the F&I department. To ensure success in this important sector of your dealership, don’t simply think of F&I as another department. This year, consider establishing a culture of F&I throughout your entire dealership.
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